Blog
Website hits
Sunday 2nd February 2014
My little business is deliberately kept at a modest level but I still have to pay attention to marketing otherwise it would fade away to nothing. I try to display the cars at two wedding fairs each year, which brings in some business, but it is the website upon which I rely to bring in the majority of bookings. I use an excellent company to host the site and provide a search engine optimisation service. They furnish me with all sorts of statistics, the most useful of which are the number of individual visitors each day together with the number of pages they look at.
Interestingly, the recent data reveals a huge surge in the number of visitors in January after a quiet time in November and December and this has yielded a good number of enquiries and bookings. I suppose people are preoccupied with other things over Christmas and New Year and turn their attention to wedding arrangements when things quieten down. I am now half way towards filling my diary for 2014 so I am hoping there are plenty of romantic young men who will pop the question on Valentine's Day which will lead to another good crop of enquiries in February.