Blog
Marketing
Sunday 17th January 2016
Enquiries have started to pick up now that Christmas and New Year are over. The phone hasn't been ringing off the hook, but there has been a good steady flow of people asking about availability and getting quotes. It will be interesting to see whether or not this flow continues because I deliberately didn't attend the St Albans wedding fair last autumn and the organiser warned me that I might lose business as a result. Despite this, I took a calculated risk and cut back on my marketing spend.
I already have a generous budget allocated to the running of my website and I am hoping this will be enough. Wedding fairs can be ok but I have often pondered their merits on quiet days, as I watch streams of people walk purposefully by, averting their gaze to avoid eye contact, clearly not remotely interested in my vintage cars. If I was running this business as my only source of income, I would make some dramatic changes; the fleet would be expanded and my marketing spend would go through the roof. My philosophy would change too; it would be all about making a sale at any price rather than deliberately not pressurising people and making sure they are 100% happy before taking the booking. Luckily I am not in that position, because I really wouldn't enjoy the hassle and stress that comes with running a sizeable business hiring wedding cars. So, fingers crossed, the work continues to trickle in and I can carry on enjoying my little business.